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Web App
Brand Design

Carbon Lab Webshop

Carbon Lab is the care series from Collonil especially for the sneaker community. High performance protection and cleaning for the special needs of sneaker heads.

The challenge

For the sneaker-enthusiast target group, an independent channel was to be created that makes the relevant products from Collonil directly accessible. Here, as with all fast moving consumer goods, it was important to create a shopping experience that was as intuitive and simple as possible.

The solution

Another storefront in the look of the Carbon Lab series was created and integrated into the existing Shopware framework of D2C store and B2B merchant platform.

The benefit

The multi-channel approach allows the customer Collonil to respond individually to his target groups, but to have everything in one hand in the backend. Customer management, category management, interfaces. 

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