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Dreierhopp Product Drop D2C Shop

Die Marke Dreierhopp verkauft in ihrem Online-Shop Miniauflagen von Bekleidung und Accessoires in sogenannten “Product Drop”. Innerhalb von extrem kurzer Zeit sind diese Auflagen ausverkauft, ganz nach dem Motto: Wer zuerst kommt, mahlt zuerst.

The challenge

The brand has so far conducted its sales on a Magento 2 store. However, this store system requires continuous attention, as there are always security updates to install. This generated too high costs. In addition, the simultaneous rush of masses to the store had to be absorbed by temporarily increasing server performance. This also involved manual effort and costs. When switching to another store system, there was the concern that the functions for a "product drop" could not be implemented with an existing extension. Individual programming was required here.

The solution

Shopify konnte all diese Anforderungen ideal erfüllen. Die besondere “Product Drop” Erweiterung wurde direkt im Theme individuell programmiert. Die Shop-Manager:in kann den Zeitpunkt des Drop im Backend einstellen und alles Weitere läuft dann automatisch ab. Der plötzliche Ansturm von Usern wird von Shopify ohne weiteres aufgefangen. Es gibt nichts zu tun – bis auf die vielen Bestellungen zu verarbeiten. Dafür wurde das Warenwirtschaftssystem Billbee angeschlossen. Damit wird der Versand im Team organisiert, sodass alle der glücklichen Kunden ihre Bestellung schnellstmöglich erhalten.

The benefit

With the new Shopify store, there is no longer a large complex system to maintain yourself. It is always up to date. The implementation of the "Product Drop" feature in the theme could be used quickly and easily. Including user interface for the store manager:in. The performance of the store is now no longer a problem. It just runs no matter how many customers access the store.

The result

The Shopify store now runs reliably for each of these sales campaigns without any further support. The costs have decreased significantly and are more predictable. Extensions are possible at any time, so the store can also flexibly adapt to future business developments.

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