Qwell Express

The challenge

This year, the new same-day delivery business model was to complement the already successful 24/7 service. For this purpose, the existing Salescloud architecture was expanded and a completely new front end with a contemporary user experience was developed in order to stay ahead in the highly competitive F&B segment.

The solution

Initially started as a proof of concept, Kombinat worked closely with our design partner Tukuna Studio to develop the user interface design for the comprehensive relaunch of the service as "Qwell Express" from scratch - with a detailed revised user guidance and a brand new look&feel.

The benefit

The focus was on the appealing presentation of products, optimal usability of all features, and a user experience that is particularly speed-oriented in the F&B area and on a par with the competition. A great deal of attention was paid to user localization, which is essential for the presentation of the product range and the regionally organized delivery service.

With the Isobar (now Merkle) produced phase 1 of Qwell Expresswhich was launched in June 22 after passing user acceptance tests, the new frontend was also launched.

Our services

in cooperation with Tukuna Studio

• UX workshop and user story mapping to map out the MVP
• Idea generation via key-use cases as mobile-first wireframes
• Definition of information architecture and taxonomies for products and categories
• UI design iterations and definition of all use flows
• Icon design, illustrations, animations
• Design System (UI Guideline)
• Agile design process management and support during the implementation phase