Collonil - Retailer portal
Collonil stands for innovation and technological leadership in textile and shoe care. Particularly in the case of fast-moving products, an active distribution network and well-oiled supply chains play a decisive role in competition. After the successful relaunch of the consumer store of Collonil (www.collonil.de) and a special interest store for sneaker care (www.carbonlab.de), Kombinat was commissioned to develop the portal for the specialized trade and field service.
The challenge
The task was to provide both the retail trade and the sales force of Collonil with a tool that simplifies orders, makes budgets and product quotas plannable, and at the same time meets the individual requirements of the specialist retailers. And all this with the same demand for UX and usability that users are used to in the B2C sector. The goal was to create a central touchpoint to the Collonil sales force.
The solution
Based on the B2B suite of Shopware®, a platform was developed for the specialist retailers of Collonil to manage orders, invoices and conditions. This connected the B2B store with the existing consumer store and other brand stores, creating such an integrated e-commerce system. Of course with a seamless connection to ERP and CRM.
The benefit
The dashboard is optimized for use on tablets in stationary retail, simplifies the creation of individual order lists, enables user group-specific budget and quota planning, and provides clear statistics.
The result
On the one hand, this makes retailers more autonomous and flexible when it comes to comparatively simple tasks such as repeat orders or complaints. At the same time, the sales force can concentrate on advising retailers and is relieved of the burden of accepting orders.
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